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Press Kit

Last updated: December 5, 2024

Ginkgo is for effortless plant care. ​Snap photos, track watering, get reminders, and more, all with just a couple of taps. Ginkgo gives you a beautiful space to record and reflect on your plant's growth.

Launch date: Thursday, December 12, 2024 (12/12/24)

Features:

  • Store your whole plant collection in a simple, customizable, and beautiful digital space

  • Automatically identify your plants and receive a recommended watering cadence

  • Easily log watering and get reminded when it's time to water

  • Take and compare photos side-by-side to track growth and changes over time

  • Log details about your plant care with additional photos and notes

  • Archive plants you're no longer actively caring for

  • Run Health Checks to get AI-powered observations and care recommendations

  • Create Shortcuts or ask Siri to check and log watering

  • On iPhone 15 Pro and later, use the Action Button to quickly check which of your plants are due for watering any time​ (even from your Lock Screen!)

We take privacy seriously. Ginkgo collects as little data as we can (we don't track you), and we only use analytics to improve app experience and stability (no ads!). Your photos are stored on-device and are only sent temporarily to our servers when you use AI analysis features.

About Me

Ginkgo was created by Hinoki Design, an indie software design house founded by Will Greenberg in 2024. I wanted a simple and beautiful way to see how my plants grow over time, but I didn't want to be glued to my phone in order to do so. I want more software that enhances the things I love doing in the real world rather than taking time away from them. I started Hinoki to make tools and experiences just like that, and I'm thrilled to be starting this journey with Ginkgo.

Contact

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